Situation
A PE owned global manufacturer, marketer and distributor of sprinkler systems and water solutions had embarked on an assessment of their digital product and service strategy. Part of the strategy was to understand and improve the customer journey in the direct-to-consumer market preparing for a ‘tuck-in’ acquisition.
Our solution
Conducted senior level workshops that detailed key customer interaction issues with the new product launch. Derived solutions that were pertinent to the post sale customer journey especially an Amazon strategy. Obtained detailed understanding of the bottlenecks and challenges to more efficient and supportive customer service experience journey and digital marketing campaigns.
